Vision

I think that the vision to excel beyond all odds as one family is too small a vision.

Seriously

My own aim is not to excel, but to win over people's Heart. Not heart as in emotions, but the innermost part of being that we are made up of. Today's world might like to call it the soul more than the heart.

Do that, and you may or may not in the end achieve the vision to excel. But it is sure more lasting.